How Much Do Ads Cost? (According to Types of Ads)

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ad agencies in charlotte, NC

Are you looking to be a digital marketing pro? Do you want to know how much ads cost according to different types of ads? Have you ever wondered what the pricing difference is between an ad with images, videos, and text ads? 

Or did you ever wonder how much money you should be spending on your advertising campaigns? If so, this article will help out! I will review everything you need to know about the ad pricing breakdown. After that, you can visit some ad agencies in charlotte, NC.

Cost of Different Types of Ad

The Google Display Network and AdWords allow you to place ads on millions of websites and apps across the web, reaching over 90% of global internet users. But how much do Google Ads cost?

The short answer is: that the cost of Google Ads varies greatly, depending on factors like your industry, business size, and marketing goals.

Here’s a more detailed look at the cost of different types of Google Ads and how you can control the cost. 

1. The Cost of Search Ads

Search ads are text ads that appear at the top of Google search results when someone enters a relevant search term.

The cost of search ads depends on the competition for the keywords you’re bidding on. If many other businesses are bidding on the same keywords, the cost will be higher.

The average cost-per-click (CPC) search ads in the US is $2.69 but can range from a few cents to over $50.

2. The Cost of Display Ads

Display ads are image-based ads that appear on websites across the Google Display Network.

The cost of display ads relies on the ad’s placement, size, and competition for that ad space. Display ad CPCs can range from a few cents to over $10.

3. The Cost of Video Ads

Video ads can appear before, during, or after YouTube videos or on websites and apps across the Google Display Network.

The cost of video ads depends on the length of the ad, the placement of the ad, and the competition for that ad space. Video ad CPCs can range from a few cents to over $10.

You can control your video ad spend by setting a daily budget, choosing specific placements for your ad, and using ad scheduling to only show your ad when it’s likely to be seen by your target audience.

4. The Cost of Shopping Ads

Shopping ads are image-based ads that appear in Google search results when someone searches for a product.

The cost of shopping ads depends on the competition for the keywords you’re bidding on, and the quality and relevance of your ad. Shopping ad CPCs can range from a few cents to over $10.

You can control your shopping ad spend by setting a daily budget, bidding on only the most relevant keywords, and ensuring your ad is high quality and relevant to the products you’re selling.

5. The Cost of App Installs Ads

App install ads are the ads that appear in Google search results and on websites across the Google Display Network, promoting a mobile app.

The cost of app installs ads varies depending on the competition for the keywords you’re bidding on, and the quality and relevance of your ad. App install ad CPCs can range from a few cents to over $10.

Conclusion

That was it. I hope you’ve got your answer. Now you know which ads cost less and which are much more than the others. Now, if you have anything to know about it, go to some ad agencies in charlotte, NC.