Digital marketing can be a lot of work, and it’s easy to get bogged down in the details. But there are some basic truths that can make your life a lot easier.
For example, it’s better to have a smaller number of highly engaged followers than a large number of inactive ones.
Here are five digital marketing truths that will make your life easier, according to our digital marketing company Florida.
1. Your most important asset is your email list.
Your email list is one of your most important assets as a business owner. It’s a direct line of communication with your customers and potential customers, and it’s a powerful tool for marketing and sales.
There are a few key things you can do to make sure your email list is as valuable as possible:
- Make sure you’re regularly removing inactive or unengaged subscribers and adding new ones.
- Make it easy to sign up.
- Segment your list. This will allow you to send more targeted, relevant messages to different groups of people.
- Send valuable content, special offers, and helpful information regularly.
- Keep it safe from spam and other threats by using a reputable email service provider.
2. SEO is a long-term play.
SEO is a long-term investment. You may not see immediate results, but if you are patient and consistent, you will eventually see your efforts pay off. It takes time to rank higher in search engines and even more time to maintain that ranking.
But it is worth it.
Once you start ranking higher and getting more traffic, you will start seeing more results in other areas of your business as well. SEO has a ripple effect that can benefit your entire business.
3. There’s no such thing as a free lunch on social media.
We’ve all seen the ads and the blog posts promising us free stuff if we just follow this person or that brand on social media. And while it’s true that you can sometimes get freebies by being an active follower, the truth is that there’s no such thing as a free lunch on social media.
Sure, you might get the occasional free sample or coupon code, but the brands and businesses that are giving away these freebies are doing so with the hopes that you’ll become a paying customer down the road. In other words, they’re not doing it out of the goodness of their hearts – they’re doing it because they know it’s good marketing.
4. People don’t like to be sold to, but they do like solutions to their problems.
If you can show people that you have a solution to their problem, they will be much more likely to listen to what you have to say and consider your product or service. However, if you just try to sell them something without providing any value, you will likely turn them off and lose their attention.
Keep this in mind as you create content and market to people. If you do this, you will be much more successful in your marketing efforts.
5. You can be data-driven without being data-obsessed.
There’s nothing wrong with using data to inform your decisions. In fact, it’s a good idea to use data as much as possible. However, you shouldn’t be so reliant on data that you forget to use your own judgment.
There are some decisions that just can’t be made based on data. Sometimes you must trust your gut. Other times, you must take into account factors that can’t be quantified.
Data is a valuable tool, but it’s not the be-all and end-all.
Takeaway
Digital marketing can feel overwhelming, but there are some simple tactics that will help your business succeed in the digital age. Following these few simple truths will help you become more comfortable and successful in the digital marketing space. Hire our digital marketing company Florida to make strategies for you. Delegating to experts is the right way to do it.
